SUSAN LORIMOR

2019 to present 

Freelance Editor and Writer

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Award-winning editor and writer for clients such as
Stanford University

School of Medicine's anesthesia department AIM Lab; Cancer Wellness magazine; Gallaudet University's Gallaudet Today, Paloma Health, a D2C startup; CCI Media; andThe Delta of Sigma Nu. I have also contributed to Wildfire magazine, for women who have been diagnosed with breast cancer.

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My services: 

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• Managing the production of magazine issues, blogs and other editorial/marketing pieces;

• Leading a team of writers, photographers and graphic designers to create high-quality work;

• Blog, article and website editing; 

• Writing articles, blogs, press releases and other PR materials and social media content; 

• Ghost-writing letters and articles for leaders; and 

• Content marketing. 

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2019 to present 

Blogger, Founder of takethatbreastcancer.com

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As a breast cancer survivor, I provide:

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• First-person accounts of the challenges and experiences of being a cancer survivor.

• News about cancer research.

 

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2006 to 2019

Senior Director of Communications and Editor,

The Magazine of Sigma Chi.

In this role, I oversaw all marketing communications for a 250,000-plus member leadership development organization, as well as brand management.
 

Communications

• Kept messages from past and present international presidents clear and on-point by creating story lines for their letters.

• Edited the messages.

• Scripted major banquets, awards ceremonies and business meetings. 

• Conceptualized the inaugural Celebration of Giving Back with fraternity/foundation execs, writing script to honor volunteers and donors.

• Cut costs and negotiated vendor contracts to stretch an annual budget of $500,000-plus.

• Mentored an associate editor, copyeditor and social media manager/digital journalist.

• Oversaw the creation of video stories.

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Editor

• Oversaw all aspects of production of a quarterly, 120-page magazine, greatly improving value to the reader.

• Edited and wrote stories.

• Renegotiated contract with magazine printer and implemented co-mailing, saving $32,000/year. 

• Brainstormed story ideas with staff, leadership, volunteers and experts to ensure diversity of thought.

• Solved concerns regarding print quality and InDesign file construction as related to production.

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Marketing
• Created strategic, integrated marketing plans to promote the organization.
• Surpassed the registration and attendance goals for key events by selling members on how events would benefit them.
• Wrote ad copy for email and print, working with designer on visuals, including ones for social media.
• Increased the number of impressions for our Instagram account by at least 11,349 in one week and 22,187 on Twitter.

Brand Manager
• Drove the creation of a social media policy to protect organization's brand and intellectual property.
• Ensured that chapters utilized proper brand elements.
• Safeguarded brand by investigating T-shirt and other designs for word choice, graphics and messaging.
• Evaluated weekly contest and sponsorship to promote our brand.